The cinema advertising sales house picked up the gongs for the interactive Volvo XC70 campaign.
The campaign triumphed in the Alternative and Innovative Marketing: Interactive Tools and Guerrilla Marketing: Indoor categories.
Carlton Screen Advertising hosted the campaign at 12 Cineworld outlets, where audiences were employed as "human joysticks" in a large-scale interactive version of a videogame.
The audience members used their arms to direct a Volvo XC70 car on the cinema screen, collecting various items and passengers along the way.
The campaign also involved a nationwide competition, with regional heats and a live scoreboard.
Fleur Castell, the marketing controller at , said: "We are delighted at our success and hope that 2008 presents opportunities for us to facilitate more digital broadcasts and utilise cinema's exceptional audio and visual qualities."
The recognise the most inventive and creative digital marketing initiatives from across the world.
They are judged by an international panel, comprising industry executives, creative directors and producers.
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