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Creme Egg 'gooing for gold' by Fallon

January 10, 2012

Creme Egg 'gooing for gold' by Fallon
Creme Egg 'gooing for gold' by Fallon

Creme Egg celebrates Cadbury's London 2012 Olympic and Paralympic Games sponsorship in a new TV ad.

The launch spot, "opening ceremony", will be followed by six more, all set within the Goo arena.

The campaign also includes digital, PR, events and sales promotion activity.

Credits

Brand manager
Jill McCall
Executive creative directors
Sam Oliver
Shishir Patel
Art director
Avril Furness
Copywriter
Miles Carter
Group account director
Penny Brough
Account director
Magda Bartoszewicz
Account manager
Alexa Ponking
Agency planner
Jo Hudson
Agency producer
Natalie Curran
Production company
Aardman
Director
Sumo Science
Producer
Helen Argo
Director of photography
Mark Chamberlain
Editor
Josh Biggs
Post-production
MPC
Music
Massive Music
Audio post-production
Wave
Media agency
PHD
Media planner
Ailsa Hutchinson

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