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Cadbury has launched an integrated campaign, created by VCCP London, promoting its Creme Egg.

Marking what the company claims is already the lead-up to Easter, Cadbury is offering finders of limited-edition half milk chocolate, half white chocolate eggs up to £10,000, on the condition that the winning product is not eaten.

The work spanning TV, online, radio and OOH features two 30-second films written by Simon Connor and Stephen Cross and directed by Jeff Low through Biscuit Filmworks.