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Cadbury has launched the first ad campaign for Twirl for 15 years, promoting the new Twirl Bites.

The campaign starts with a 40-second TV ad and also includes a 60-second cut for cinema and a variety of ten-second spots.

The ad, created by Fallon, was directed by the French music and film director Yoann Lemoine and plays on the idea of twirling.

The visual-effects specialist Mattes & Miniatures hand-crafted a bespoke "twirly-gig" – a complex spinning structure made up of fans and propellers.