The two agencies worked with Carat Scotland and Posterscope to launch the campaign at Glasgow’s Buchanan bus station and The Sandgate in Ayr town centre. Passengers waiting at the shelter and station will hear intermittent 30-second audio of a man coughing.
Travellers will then hear a woman’s voice that recommends visiting a GP if a cough has lasted more than three weeks.
The marketing campaign has been created as part of the Scottish Government’s broader Detect Cancer Early initiative, which aims to improve survival with early diagnosis. The bus stations were chosen for their central location using Primesight’s route audience targeting to reach the maximum volume of C2DE adults.
Martin McGinnis, business director at Primesight, said: "We are very proud to be part of this valuable campaign and the continued fight against cancer. While cases are on the decline, this campaign will increase people’s awareness of the crucial early signs – which are all-too-often overlooked as something more minor."
The campaign will run at the two locations until 15 March.
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