Coronation Street coming soon to a theatre near you

LONDON - ITV Studios is launching a 'Coronation Street' stage play, which will tell the story so far of the 50-year-old soap opera.

Coronation Street: more bad news for street regular Gail
Coronation Street: more bad news for street regular Gail

The play will incorporate 2,000 storylines including 115 deaths, 37 births and 86 marriages, in a running time of under two hours. It will launch this August at the Lowry Theatre, Salford, before embarking on a nationwide tour.

Separately ITV Studios is also developing plans for 'Coronation Street: The Musical', which is also expected to take to the stage.

The broadcaster is planning a range of marketing activity to celebrate the flagship soap opera's fiftieth anniversary.

The soap, which is sponsored by furniture retailer Harveys, has also partnered with six consumer brands to create the 'Best of British Brands' promotional platform to tie in with the anniversary.

The six brands, which include Imperial Leather, JW Lees and Warburtons, will be creating 'Coronation Street' branded products and campaigns.

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