Coral.co.uk, the online arm of Coral Betting, has hired 141 Worldwide/London to exploit its sponsorship of the Guinness Premiership Rugby Union league.
Coral's main objective is to boost its profile with rugby punters and has charged 141 with raising awareness of its online brand as well as managing its marketing strategy. The remit also includes stadia presence and database activity.
Ian Warbrick, director at 141, said: "We're looking to build a specific strategy with each club. We are doing an incentive for fans where they place a bet and, in return, we contribute to their chosen club. We'll also undertake sampling activity at grounds."
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