LONDON - Drinks company Constellation Brands has appointed three agencies to its first integrated marketing roster following a pitch handled by Creative Brief.
The trio - Billington Cartmell, Initials and Quantum - will work on Constellation's wine portfolio in the UK and Europe. Billington Cartmell has been handed a specific brief for South African wine Kumala. Initials will work on Fish Hoek and Banrock Station, while Quantum has been assigned Jack Rabbit.
Constellation's wine brands have performed strongly in the UK this year, according to the company.
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