The data specialist has created a file of more than 138,000 wealthy individuals who are interested in donating money to charitable, wildlife and environmental causes. The list also includes people willing to do volunteer work for not-for-profit organisations.
Conduit's Grey Market Donor Acquisition File enables direct marketers to compile target lists of consumers by using a number of criteria -- such as where they live, their lifestyle preferences and their job.
Conduit managing director Mike Pulvercraft said: "The Grey Market Donor Acquisition File offers great potential for marketers looking to target the rapidly increasing and lucrative 50-plus market," he said.
He added that the data could also prove useful for commercial organisations. "Not only those operating in the charity and environmental arena, but those in the leisure and financial sectors."
The price of Grey Market Donor Acquisition File data is 拢85 for a single use list of 1,000 names. There are also a number of other packages available.
Earlier this month, Conduit launched a database containing information on the key decision makers at FTSE 350 companies.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .