The first European edition arrives in October and will be delivered free to professional traders, who Conde Nast claims have an average annual income of more than £250,000.
The £10 cover price should give an idea of how high the magazine aims in its definition of men's lifestyle.
According to the US editor-in-chief Randall Lane an ad page costs $20,000 (£10,100) and the magazine attracts advertisers from Hennessy and Cadillac to Mont Blanc.
Editorial ingredients include expensive restaurant reviews, "Buy this island", and presents you can get your girlfriend when you are in the doghouse, while readers are also encouraged to send in their most brazen expenses claims.
"Everything is larger than life," Lane said, adding that the European edition would be similar in style, but with more locally relevant content. "At the end of the day a trader is a trader -- you see the same types of spending habits and information needs in London and New York and Chicago."
However, there is a message to spread the wealth in a regular feature which sees the magazine give celebrities, who have included Moby and music and fashion impresario Damon Dash, $50,000 to play the stock market for a week. Any gains go to charity, and if they make a loss the magazine donates $5,000.
Practical elements include advice from top traders as well as profiles of successful figures past and present.
Clare Dove, publisher of Conde Nast's contracts division, said: "Trader Monthly's readers are young men who work, live and spend in a unique and enviable way. The magazine is quite simply, gold dust for advertisers."
The magazine's founder Magnus Greaves worked in London as a futures trader when he was 19. He went on to set up an electronic trading company called MacFutures, selling it in 2003 and using the money to fund his media idea.
Now chairman of Trader's parent company, Doubledown Media, Greaves said: "To be announcing our European launch, just eight months after we published our first issue in the US, is proof of this brand's unique appeal and strength."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
