It is planning to sell 350,000 copies in France by the end of its first year, hoping to replicate the success it has experienced in the UK since its launch two-and-a-half years ago. Closer increased its circulation by 31% during 2004 to reach 504,350.
The French version will also target women aged between 25 and 49, but will add more real-life and self-help features to the UK title's celebrity formula.
It hits newsstands on Monday, and has already been sampled with Emap's TV listings magazine Tele Star.
Emap France has recently been hit by declining sales of its two TV listings titles, Tele Star and Tele Poche, following a number of rival launches in the sector.
The launch of Closer, which will carry TV listings, diversifies its portfolio, now totalling 44 magazines.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
