HHCL/Red Cell and Initiative Media have been appointed to handle the £2m launch, which will use NatMag's existing magazine brand name, She.
The title will launch on October 6 when the existing She magazine will be discontinued.
The new She will be aimed at women aged 35-plus and will centre around subjects like house and garden, travel, discovery and beauty. It will sit alongside magazines like Haymarket's Eve, Hachette Filipacchi's Red and the recently launched Easy Living from Conde Nast.
A senior management team including the former editor of IPC Media's Homes & Gardens, Matthew Line, as editor has been announced. Becky McBride, NatMags strategic planning manager, will be the title's publisher and Justine Southall, the women's group publishing director, will oversee the launch.
The title is aiming for a circulation of 150,000. Page prices range from £9,460 to £14,190.
Duncan Edwards, the chief executive and managing director of NatMags, said: "This magazine delivers beautiful service for confident, educated women looking for depth and breadth of content."
He added: "The project was developed independently of the existing She but research proved time and again that, after 50 years in the UK market, the She brand is one of the most recognised and powerful brands in the monthly sector. Confident that we have a unique editorial proposition and a powerful brand name, we have put the two together."
Current She editor Terry Tavner is leaving NatMags to pursue other interests.
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