Comparethemarket appoints Steak to search account

Insurance price comparison website Comparethemarket.com has appointed digital agency Steak to handle its natural search account, following a three-way pitch.

Comparethemarket.com: hires Steak for search business
Comparethemarket.com: hires Steak for search business

It is not known whether incumbent agency Tamar repitched.

Mark Attwell, associate director, ecommerce at Comparethemarket.com said: "We work with specialists in different areas of our business, and were attracted to Steak’s transparent approach and proven track record in delivering results quickly."

Comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering insurance quotes instantly online, from more than 400 insurance prices.

Comparethemarket.com has developed the brand with its , created by VCCP.

Yesterday (28 September) had retained its £15m media account.

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