Its first three projects are for an unnamed consumer travel brand, property developer Grosvenor and business-to-business SMS company Page One Communications.
Tim Petherbridge, founder and joint managing director of Communique 360, is now CEO of the enlarged group. He called the new agency the "perfect complement to our existing integrated communications proposition".
The other joint managing director Simon Barbato has moved to become BBI360's managing director and has taken a shareholding in the new agency.
Barbato joined Communique 360 in April 2004 when it bought The Field, a branding agency where Barbato was managing director.
BBI stands for Big Brand Ideas and, according to Barbato, is a response to a change in client marketing agendas towards differentiation.
"Two years ago the focus of most below-the-line activity was ROI, now we're finding that differentiation and innovation is an area of investment again," he said.
"BBI's point of difference is that we are truly media neutral and therefore we will not deliver a prescriptive response to a client challenge. First, we'll explore the brand's possibilities, deliver concepts and strategies and then recommend the communication channel."
BBI360 has already recruited five staff including design director Ian Kiloh, who was previously freelance with Communique 360, and aims to have ten staff by the end of the year.
Communique 360 has been moving towards a more integrated offering. It recently ran a promotion campaign covering cinema, TV, digital and direct marketing for the Association of Train Operating Companies.
It is placed 28th in Marketing's direct marketing agency league table for 2004, with profit growth of 27.8% from £1.8m in 2003 to £2.3m.
It is still looking to acquire a digital agency according to Barbato, several months since it originally said it was looking.
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