In this video, produced in partnership with , we asked marketers what are the common mistakes that people make in marketing?
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The common mistakes that people make in marketing
In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Jacco van der Linden (Heineken), Andrew Jones (BSH) and Fabien Callens (Kenneth Green Associates) by asking them 'What are marketing's slippery steps? '