Van der Linden, who in last year's Marketing’s Power 100 report, will take on his new role from mid-August. Heineken said that a successor to handle UK marketing would be announced in due course.
The Dutch national in January 2012, having been marketing director and executive member of the board of directors at Heineken's Nigerian Breweries. He joined Heineken in 1999 and held various roles in sales and marketing.
David Forde, Heineken’s UK managing director, said: "We are delighted for Jacco and wish him well in this exciting new role.
"His appointment is a reflection of his achievements over the last three-and-a-half years, and contribution to the wider success of our UK business.
"Under his marketing leadership, Heineken has strengthened its UK cider and beer portfolios, significantly increased our innovation programme and transformed our customer marketing organisation."
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