Commercial radio wins 12 Sony gold awards

LONDON - The commercial radio industry won three of five stations of the year awards and 12 gold awards at the 2010 Sony Radio Academy Awards last night.

95.8 Capital FM: gold award for best entertainment programme
95.8 Capital FM: gold award for best entertainment programme

On a night which is traditionally dominated by the BBC, Bauer Media got three awards, Absolute Radio and GMG Radio both scooped two gold awards, and TalkSport, Global Radio and Planet Rock all won a gold award each.

The awards took place at the Grosvenor House Hotel and were hosted by presenter and ex-Virgin Radio chief Chris Evans, who took particular pleasure in teasing Absolute Radio, formerly Virgin Radio.

Absolute Radio won a gold in the best competition category for its 'Who's calling Christian?' competition and a further gold for best live event coverage for 'Absolute Blur'.

GMG Radio won a gold award for Real Radio's 'Vote Joe' campaign in the best promotional/advertising campaign category, and breakfast show of the year (under 10 million) for 'The Real Breakfast Show' with Dixie and Gayle Real Radio Yorkshire.

TalkSport won its, and its owner UTV's, first Sony gold award in the best single promo or commercial category, for 'Dear Stan', made by TalkSport Creative for TalkSport.

In the best use of branded content category NME Radio for Skins Radio bagged the gold, The Southern Comfort ‘Big Easy’ on Jazz FM received a silver and Absolute Radio got a bronze for One Last Dream with Guitar Hero.

Planet Rock won the gold award for digital station of the year, Bauer Media’s Moray Firth Radio won the award for station with a possible audience under 300,000, and Bauer Media's London-based Kiss 100 won the award for station of the year with a possible audience over one million.

Despite being nominated in a record five categories, LBC 97.3 presenter Nick Ferrari won just two bronze awards for speech radio personality of the year and speech broadcaster of the year.

Global Radio's 95.8 Capital FM Breakfast Show, presented by Johnny Vaughan and Lisa Snowdon, landed a gold award for best entertainment programme.

The beleaguered digital stations BBC 6 Music and the Asian Network received a boost with three gold awards between them. Pulp front man and BBC 6 Music presenter Jarvis Cocker used his acceptance speech for his 'rising star' award, to highlight the future of the station, which is under threat following the BBC's strategy review.

Cocker said: "Six Music doesn't want to change the world. It just wants to make it nicer. Surely there's room for that?"

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