Commercial radio pairs with Brit Awards

LONDON - Almost 200 radio stations will run special programming themed around the Brit Awards later this month, in a partnership between the event organiser BPI and the commercial radio industry.

The programming includes special playlists and interviews with Brits-nominated artists, who include Take That, Kate Nash and Girls Aloud.

Coverage will start on commercial radio's main chart show Hit40UK this Sunday, February 10, with a specially extended live one-hour show presented by Lucio.

The show will launch the voting for the British single award category, for which there are 10 nominees. A listener vote during the week will reduce the list to five, which will be revealed on the following Sunday's Hit40UK show.

The final vote will be on the live TV broadcast of the Brit Awards show on ITV1 starting at 8pm on Wednesday February 20.

The event will also be covered live on commercial radio in a three-hour show broadcast across 134 contemporary hit radio stations.

Geoff Taylor, chief executive of the British Phonographic Industry, said: "Through Brits Radio we've added further profile to the show, brand, and artists by partnering with UK commercial radio to reach their audience of millions of listeners."

Andrew Harrison, chief executive of commercial radio's trade body RadioCentre, said the stations would encourage the country to get into the "Brits mood", and enable listeners to have a direct influence on the event itself.

He said: "This involvement reflects the critical contribution that commercial radio makes to the music industry, reaching over 30m listeners every week - and within that, reaching 69% of 15-44 year olds, the key market for music sales."

 

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