Commercial radio establishes network production units

LONDON - The leading commercial radio players are gearing up to bring in more networked programming with the creation of production units run by GCap Media, Global Radio and Emap.

The creation of the in-house production units will enable more programme sharing across national networks of non-competing radio stations.

The move follows the success of the second UK Music Week and Brit Awards programming where features were shared across genre networks.

GCap Media has established a production unit within its group programming department in London to manage shared programming projects for the contemporary hit radio (CHR) network.

These include the on-air and on-line production for Vodafone Live and Nokia Select, as well as contributing production for UK Music Week and The Brit Awards. As of January 2008, they will also include the CHR network chart show, 'Hit40uk', which is broadcast across 112 CHR stations.

The unit will be controlled by Pete Simmons, GCap Media's programme director, content.

Global Radio's network production unit, under Heart FM's programming director Mark Browning, will produce adult contemporary (AC) station programming, including 'The A-List' (the AC Network Chart Show), UK Music Week and The Brit Awards.

Emap will manage the production of chart show 'Fresh 40' and the Rhythmic Network's chart show. In collaboration with Global's Galaxy Network it has a growing list of shared projects such as promotions for T-Mobile and Lynx. Fresh 40 will continue to be produced by independent production company, Somethin' Else.

Andrew Harrison, chief executive of RadioCentre, the commercial radio industry body, said: "This gives commercial radio three official genre networks. Building on the success of UK Music Week where the genre networks worked incredibly well, this is a much more coherent, nationally focused structure for our industry."

Rob Corlett, managing director of hit40uk Ltd said: "Against a backdrop of potentially more industry consolidation, commercial radio has serious ambitions to grow audiences."

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