The website, , received about 50 million hits per year and 40 per cent of comets customers visit the site before visiting a store, the retailer said.
Enhancements include interactive services such as ‘Click and Chat', which enables customers to have real time conversations with an electrical specialist, and a larger library of video clips featuring product demonstrations.
Comet content manager Robbie Tutt said the new site is less cluttered and is service-led rather than deal-led.
"We've listened to a lot of customer feedback, they liked the site, but told us it was too cluttered so we've worked hard to make it cleaner and clearer as well as refreshed our creative approach."
"We took the view that it needed to be as much about our specialist credentials and service proposition, as it was about product and price led deals."
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