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Cole joins ITV from The Telegraph, where he held the position of head of online advertising.
In his new role he will be responsible for building a strong online sales team in order to maximise the revenues of both ITV.com and Friends Reunited.
Cole will report to Annelies van den Belt, managing director of ITV.com, and to Gary Knight, ITV’s brand partnerships director. Cole replaces Vanessa Kent, who was controller of online sales, but left to return to Australia.
He was previously in charge of all digital revenues within The Telegraph Media Group. During his time there, he delivered a 47% uplift in digital revenues.
Prior to that, he spent time at Deal Group Media.  
ITV has also recruited Aaron Tighe from Turner to take up the new role of head of product development.
He will be responsible for introducing different types of products to the website and expanding on the services it already offers.
This could range from developing the video capabilities to the introduction of microsites on the back of programmes.
Tighe will also report to van den Belt when he joins ITV.
While at Turner, he held the role of product development director for CNN.
Based in the US, he was in charge of overseeing strategic development for the group’s video brands.