LONDON - The COI has awarded DDB the ad account for the Department for Work and Pensions, following a four-way pitch against Miles Calcraft Briginshaw Duffy, Delaney Lund Knox Warren & Partners and CHI & Partners.
Previously the DWP has worked with DLKW on the Pension Credit project and Leo Burnett was appointed last September to the DWP roster to promote the benefits of working.
In 2005 MCBD created the £4m campaign for the stakeholder pension.
Its communications and planning will be handled by RISE and PR by Band & Brown. Their first project will be to support State Pension Reform in 2010.
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