
Lund replaces Alan Bishop, who resigned in October to become the chief executive of the Southbank Centre.
Lund, who is currently also chairman of the Advertising Association, founded DLKW alongside Greg Delaney, Tom Knox and Richard Warren, and sold the agency to Creston in early 2005. Lund oversaw the General Motors business at the agency.
DLKW is currently pitching for a COI pensions brief against CHI & Partners, DDB London and MCBD.