The COI said improves the quality of government's digital communications to ensure it offers "excellent value" for money to the taxpayer, and a better user experience.
The blog highlights the COI's standards and guidelines for public sector websites, and will co-ordinate convergence of government websites on audience-focused channels including Directgov, Businesslink and NHS Choices.
Digigov will also aim to build trust in the .gov.uk brand through management of the government website naming, approvals and appeals process while ensuring "consistent" measurement of government website costs, quality and usage in line with Public Accounts Committee requirements
Adam Bailin, COI digital policy manager, said: "Our goal is to improve government's presence on line. This blog will help provide the best advice for digital communicators across government and create a forum for discussion so that everyone can learn from each other."
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