Cogent Analytics will offer a complete range of traditional and proprietary data services from segmentation and profiling, predictive modelling and RFM (recency, frequency, monetary) analysis to bespoke insight analysis and data planning.
Hutchison was head of data planning and analytics at ICLP, which is part of the Collinson Group.
His team had already been providing its data analytics services to a broad range of ICLP's clients and the success of the analysis and applied commercial results prompted the management team to launch Cogent Analytics as an independent business.
Hutchison said: "Current market conditions are creating significant pressure on campaigns to perform, and we have proven Cogent's analytical techniques are able to increase ROI.
"Our intelligent analysis and interpretation of customer and prospect data allows clients to positively impact customer behaviour, in turn improving financial returns, customer perceptions and standout against their competitors."
Stuart Evans, general manger of ICLP Europe, said: "There is clear demand for a specialised analytics offering that can translate data analysis into smarter, more profitable marketing and business decisions.
"The Cogent Analytics team combines a passion for data and analysis with unrivalled commercial awareness, creating a fresh, unique offering that delivers improved response and ROI."