The £1m cross-media campaign will be announced today by drugs minister as part of a new crackdown on cocaine, which the government claims is the only drug that has risen in use since 1998.
The price of cocaine in the UK has fallen to an all time low and can be bought for as little as £30 a gram, making it easily available to young people and students.
The campaign will use a range of media including online advertising, as well as leaflets aimed at young people and drugs workers.
Today's announcement will be made at a summit being attended by the Columbian vice-president Francisco Santos Calderon, in an attempt to highlight cocaine's impact on the people of his country.
The UK government has joined the Columbian government's "" campaign, which focuses on the global consequences of cocaine use.
Tomorrow, Coaker, Calderon and former Blur bassist Alex James, will attend a Trafalgar Square exhibition illustrating the environmental and social destruction caused by the drug.
The Frank campaign began five year ago this Friday. The digital account is currently with Profero and the advertising account is with Mother.