CCE manufactures and distributes more than 80 different products and has asked VCCP, WCRS and Publicis to pitch for the account.
Advertising, which will run in Coca-Cola's key European countries including the UK, will aim to inform audiences about CCE's achievements in corporate social responsibility.
CCE handles marketing responsibilities for a number of Coca-Cola soft drinks, including Capri-Sun. In September it kicked off a review to find an agency to handle its 5 Alive account in the UK. Earlier this month it appointed VCCP to handle the activity, with the agency also the incumbent on the Capri-Sun account.
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