Coca-Cola - You're through to , [name] speaking, how can I help you?
Mktg - I've seen ads in my local area on Relentless. I drink the cans, but wanted to know what this was. It looks different.
Coca-Cola - Yes, it's a shot Relentless. Two of the shots provide the equivalent to a can in terms of the energy it provides.
Mktg - Oh, right.
Coca-Cola - We recommend that you only drink two a day, though, because it is more concentrated.
Mktg - Why is that?
Coca-Cola - It's a concentrated formula. Because it's smaller, you're able to drink a lot more of it. The cans are 500ml, but with the shots you can consume them a lot quicker and a lot easier.
Mktg - I drink a lot of coffee, but play a lot of football in the evenings, so I thought that these would be ideal.
Coca-Cola - Yes, they're designed for people who lead an active lifestyle who haven't got time to drink the full can of Relentless, or don't want to drink a full can. The shots have 22 calories.
Mktg - That's good. Is it similar to a shot called Quick Time?
Coca-Cola - I'm not sure.
Mktg - I think Lucozade might have one.
Coca-Cola - I have heard that, but I'm not sure. So I couldn't say if they have for definite.
Mktg - OK. Is it just the one flavour?
Coca-Cola - Yes, it's something we brought out a short time ago.
Mktg - And you can get them in most shops?
Coca-Cola - Yes, most retailers will stock them. You'll also find them in Shell garages, corner shops and places like that.
Mktg - Thanks.
Coca-Cola - Thanks for your call.
Verdict - The call-handler answered all my questions and was able to provide the relevant information about the shot. Without me asking how many I could drink a day, she recommended limiting consumption, because of the concentration of energy.
Score - 8/10