Created in-house, the identity is based on that of Minute Maid, the leader in the portfolio, using that brand's black rectangle and white logotype lettering.
It will also feature fruit photography and natural imagery and a green horizon mark.
The rollout will begin with the Minute Maid brand in the US and extend into 2010, affecting other major brands including Del Valle, Andina and Cappy.
Coca-Cola said the new identity was created "to enhance brand preference, improve shelf stand out, drive cost efficiencies and create consistency" across its family of juice brands.
David Butler, vice-president of design at The Coca-Cola Company, said: "This scalable, common identity was created to address a business challenge, not to simply update a package."