It should have learned its lesson a few years back when it tried to convince us a lost generation really wanted Minute Maid to take on the might of Tropicana.
However, now we discover that Coca-Cola wants to revive Five Alive. If odd-tasting, slightly down-market mixed-juice drinks for young audiences are really back in vogue, someone should call whoever owns Um Bongo. At least it offered us brave colours, happy, prancing jungle animals and a catchy tune that, as I type, is once again trying to force its way back into my subconscious.
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