As part of a social experiment between the bitterest of fizzy drinks rivals, creative agency Amnesia Razorfish invited the two companies - both on Twitter, but not fellow followers - to go out on a limb and acknowledge one another.
Amnesia Razorfish founder Iain McDonald explained the experiment on his blog, which details the encounter, and said: "Oh we all know Coke and Pepsi are age old bitter rivals but this is a new age of 'social' and we want to see something change between these arch enemies - even if it is just courtesy."
McDonald sent a tweet which read: "RT to end an old war: Dear @ and @, why not follow each other on Twitter and be friends :)"
Coca-cola was first to respond: "@ Iain, I think that's a fine idea. A gracious (but competitive) hello from Coca-Cola, @."
Which evoked this response from Pepsi: "Helloooo @ and @! Can rivals and tweeps coexist? We're willing to find out. :)"
McDonald said: "And just like that, the world feels like a slightly better place.
Ahh maybe Twitter really is more than just 'what I ate for breakfast.'"
_1.jpg)
.jpg)
