Coca-Cola to launch remix of I'm Alive track used in 5 Alive ad

5 Alive

Joe Thomas

May 26, 2010

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1 minute

Coca-Cola to launch remix of I'm Alive track used in 5 Alive ad

LONDON - Coca-Cola is launching a remix of the Don Fardon track 'I'm Alive' on iTunes next week (6 June), which has been used on the advertising campaign for the relaunch of its 5 Alive brand.

The original of the track featured in the TV ad created by VCCP, but the track has now been remixed by DJ Ashley Beadle. VCCP has also created a video to accompany the track, alongside production company Colonel Blimp.

The music video shows a on a frail pensioner who is believed to have passed away, but begins to dance to the remix of the Don Fardon track.

The TV spot plays on the idea of bringing something back to life and features a computer-generated dodo dancing to the Don Fardon track.

The remix can also be found on 5 Alive's Youtube site ‘Dancing Dodo'.

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