LONDON - Cobra has struck a one-year deal with Curzon Cinemas, making it the exclusive beer at the art-house cinema chain's seven UK venues.
The cinema group will show Cobra ads before all film screenings, while additional spots will be displayed on plasma screens in the cinemas' foyers and bars.
Cobra will also run consumer promotions in the cinema bars and communicate with Curzon customers via its newsletter, bi-monthly magazine and website.
Last month Cobra began pub-based podcasts, hosted by Danny Wallace and Dom Joly, as part of its drive to shift into the mainstream pub trade.
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