LONDON - Citroen has called a formal review of its below-the-line marketing account.
The announcement comes following Kitcatt Nohr Alexander Shaw's appointment to the Toyota business. The agency is the incumbent for the Citroen business.
Marc Raven, director of communications at Citroen UK said: ‘Kitcatt Nohr Alexander Shaw has resigned from our direct marketing account by mutual consent, and we will be looking for an agency with non-conflicting arrangements. We have called a formal pitch and are in the process of drawing up a shortlist.'
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