Direct: Citroen activity to promote SUV

Citroen is promoting its C-Crosser sports utility vehicle (SUV) through a direct mail campaign this month.

Direct: Citroen activity to promote SUV

The piece, which carries the strapline 'Where will your next family adventure take you?' and was created by Kitcatt Nohr Alexander Shaw, opens to reveal a window in the shape of a car windscreen, and four postcards featuring holiday or day-trip destinations to slide into the frame.

The reverse of each card explains the model's key features, such as fuel economy.

Customers who visit a local dealership to test-drive the model will receive £20 worth of vouchers from Blacks Leisure Group or Marks & Spencer and will also be put forward for a prize draw to win one of three Active 10 SatMap handheld GPS navigation systems.

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