The majority of Citroen's impacts came from 'Shutter Island', 'Green Zone', 'Avatar' and 'Hachi: A Dog's Tale' which delivered a combined 1.1 million impacts over the weekend.
The Citroen ad, made by Havas agency Euro RSCG, features archive footage from John Lennon taking about how "rock and roll' was about looking forwards rather than backwards.
The campaign was booked by Omnicom media agency OMD UK and the ad also ran alongside other films including 'The Girl With The Dragon Tattoo', 'The Lovely Bones' and 'The Hurt Locker'.
Tim Burton's 3D blockbuster 'Alice in Wonderland' continued its success in its second week, drawing an estimated 1.8 million impacts over last weekend, more than the next 14 most-watched films put together.
Paramount's 'Shutter Island', which is directed by Martin Scorsese and stars Leonardo DiCaprio, brought in 459,220 impacts in its first weekend, making it the second most-watched film.
'Green Zone', the Iraq war drama staring Matt Damon from Universal, also launched last week and delivered 425,993 impacts over the weekend.
| UK Cinema Box office (13 & 14 March) | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Film | Total box office so far | Impacts so far | Weekend box office | Weekend impacts | |||||||||||||||||||||||||||||||||||||||||||||
| Alice in Wonderland (Disney) | 22749115 | 5687278.75 | 7343506 | 1835876.5 | |||||||||||||||||||||||||||||||||||||||||||||
| Shutter Island (Paramount) | 2250178 | 459220 | 2250178 | 459220 | |||||||||||||||||||||||||||||||||||||||||||||
| Green Zone (Universal) | 2087368 | 425993.4694 | 2087368 | 425993.4694 | |||||||||||||||||||||||||||||||||||||||||||||
| Avatar (20th Fox) | 89856247 | 18338009.59 | 638599 | 130326.3265 | |||||||||||||||||||||||||||||||||||||||||||||
| Hatchi: A Dog's Tale (Entertainmnt) | 442753 | 90357.7551 | 442753 | 90357.7551 | |||||||||||||||||||||||||||||||||||||||||||||
| The Girl with the Dragon... (Momentum) | 378434 | 77231.42857 | 378434 | 77231.42857 | |||||||||||||||||||||||||||||||||||||||||||||
| The Lovely Bones (Paramount) | 5885305 | 1201082.653 | 343385 | 70078.57143 | |||||||||||||||||||||||||||||||||||||||||||||
| The Crazies (Paramount) | 3060740 | 624640.8163 | 252353 | 51500.61224 | |||||||||||||||||||||||||||||||||||||||||||||
| The Princess and the Frog (Disney) | 10763015 | 2690753.75 | 223135 | 55783.75 | |||||||||||||||||||||||||||||||||||||||||||||
| Percy Jackson & The ... (20th Fox) | 7219493 | 1473365.918 | 195262 | 39849.38776 | |||||||||||||||||||||||||||||||||||||||||||||
| Leap Year (Optimum) | 1802008 | 367756.7347 | 162464 | 33155.91837 | |||||||||||||||||||||||||||||||||||||||||||||
| Crazy Heart (20th Fox) | 816062 | 166543.2653 | 153702 | 31367.7551 | |||||||||||||||||||||||||||||||||||||||||||||
| From Paris With Love (Warner) | 1715552 | 350112.6531 | 113774 | 23219.18367 | |||||||||||||||||||||||||||||||||||||||||||||
| A Single Man (Icon) | 2653668 | 541564.898 | 108560 | 22155.10204 | |||||||||||||||||||||||||||||||||||||||||||||
| Valantine's Day (Warner) | 10165257 | 2074542.245 | 71797 | 14652.44898 | |||||||||||||||||||||||||||||||||||||||||||||
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