Three parallel sales groups will be formed, each offering a full range of services including airtime, sponsorship and promotions sales.
Each will be aligned to holding company level media buying operations including: WPP's Group M; Publicis Groupe; Omnicom's OPera; and Interpublic Group.
In place of Bridges' role, each group will be run by a different account director, reporting to Don Thompson, Chrysalis Radio commercial director. These appointments have yet to be revealed.
In addition three sales directors will be appointed to handle the different aspects of Chrysalis' London sales operation. John Legg will be primarily responsible for sales operations, Siobhan Smullen for trading, brand and client development and Richard Brinkman for non-spot revenues.
In addition, each group will have an account director and group head.
According to Thompson, the changes will set the agenda for the industry and will benefit advertisers, agencies and Chrysalis staff.
Thompson said: "These changes will not only offer brand advertisers and agencies a single, more flexible and creative point of service, they will enhance the range of opportunities for the fantastically talented commercial teams we have at Chrysalis Radio."
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