Chinese lingerie brand uses Princess Di lookalike in ads

A Chinese lingerie brand chose the anniversary of Princess Diana's death to launch a new range of underwear, which is being promoted on billboards featuring a lookalike in a tiara and knickers.

Chinese lingerie brand uses Princess Di lookalike in ads

has been advertising the latest items in its Diana collection at Shenzen Airport.

, which features bizarre images of a Princess Di lookalike. In one, the woman is depicted in a blue bra and knickers, a tiara, and holding a cello while a child prances nearby holding some sheet music.

Another shows the lookalike reclining on a chaise longue in an evening gown.

The ads carry the strapline 'Feel the romance of British royalty'.

The company has previously used images of a blonde Princess Di lookalike to promote the Diana range, along with the strapline ‘the romance of British’. Another slogan on the associated with the Diana line says ‘free your mind, free your style’.

The range includes pants, bras, bustiers, and items inspired by the traditional Chinese cheongsame dress.