The redundancies are understood to have affected the three people who make up the analytics department, two people from accounts, three out of five planners, and at least four creatives.
Jason Foo, deputy managing director at Chemistry Communications, confirmed that there had been redundancies at the agency, but denied that the number was this great. He attributed the losses to a "couple of clients spending less than they did last year", and pointed out that Chemistry has made recent hires to its creative team.
He said: "It is just an adjustment and affects a very small proportion of the agency."
Three months ago, Chemistry appointed Tim Uden, previously creative director at Dynamo, as its creative head of promotional marketing. This was part of executive creative director Mike Cavers' restructuring of Chemistry's creative input into three main areas: digital, direct and promotional marketing.
In the same month, Chemistry poached David Carr and Rob Tronno from Publicis Dialog to boost its digital creative team. Trono joined as senior art director and Carr as digital creative director. They rejoined former boss, Cavers, who left the top creative position at Publicis Dialog last year, after six years at the agency.