Supporters will also be able to download desktop widgets relating to the season's match fixtures, official Chelsea TV video and favourite player feeds through a search mechanism powered by Google. All the functions can be exported to social networking sites.
The website will also include a social networking and discussion area called The Shed for fans to chat, blog, read the latest gossip, participate in polls and create content for fan galleries.
Other features include player profiles and stats, and quick links to the latest ticket and fixture information.
Last December, Chelsea launched a video-sharing service, Bluetube, to which users can upload their own club-related clips. It is part of Chelsea Plus, an area of the site dedicated to club news.
Fans can also watch live pre-season matches through in-house TV station, Chelsea TV, and download podcasts.
According to global sports marketing research comp-any Sport+Markt, Chelsea has 2.4m fans in the UK, and its global fan base has grown by more than 500% since the arrival of Russian owner Roman Abramovich in 2003.
To capitalise on this, the club has launched the site in several languages to target key markets such as China and Russia.
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