The campaign, created by the Danish agency Robert/Boisen, is based on the idea that there are few creatives around the world who have won more than 10 of the trophies. This is the 50th year of the Cannes International Advertising Festival, the godfather of all the industry awards ceremonies.
Charles Inge, creative director of Clemmow Hornby Inge and winner of 27 Cannes Lions, is the subject of one of the ads. In it, his Gold Lion is being used as an ashtray.
Another execution has the words "Marcello Serpa, 48 x Cannes Lions winner -- stop him in 2003", and shows the advertising creative using his Gold Lion as a soapdish.
A film execution shows 12-time winner Joakim Jonason using his Gold Lion as an anchor for his row boat, and finishes with the words "stop him" and the deadline for entries, which is March 14.
The campaign starts this week when visitors to will be able to view the film. Print ads will be forward to Cannes Lions partners, who will be able to adapt them for their local markets.
Creatives on the campaign were Joachim Nielsen and Michael Nyrop-Larsen.
Kim Boisen, head of Robert/Boisen, said: "We are flattered that the world's largest and most prestigious advertising festival has chosen to work with us and such great advertising names agreed to put their names to the ads."
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