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UK agencies have once again triumphed at the Cannes International

Advertising Festival, scooping the top prizes at the press and poster

and the media awards.

Lowe Lintas & Partners, London, took the top spot in the press and

poster category, winning the grand prix for its Stella Artois campaign

for the Whitbread Beer Company.

Saatchi & Saatchi picked up the media grand prix with its ’scramble’

press work for the Multiple Sclerosis Awareness Week.

Lowe Lintas, which won the grand prix at the film awards last year for

its ’litany’ cinema ad for The Independent, also picked up a gold lion

for its ’builder’s bum’ execution for Heineken.

Charles Inge, the creative director of Lowe Lintas, said: ’Lowes has

always been better known for its 60-second commercials, so it is great

to win in the print category.’

Saatchis London also won a Gold Lion in the print and poster category

for its ’eyeball’ campaign for Johnson and Johnson.

Bartle Bogle Hegarty also fared well, picking up Gold Lions for its

’cheetah’ execution for Audi and for its controversial Barnado’s

campaign that features a baby taking drugs.

Although M&C Saatchi also picked up a gold for its ’suit press’

execution for British Airways, the UK entrants did not dominate the

allocation of awards as much as in previous years.

Marcello Serpa, the president of the film, press and poster juries and

the creative director of Almap/BBDO Brazil, had named BBH’s ’cheetah’

and SCPF Barcelona’s ’shark’ as other potential candidates for the grand

prix.

However, he said: ’The moment I saw all the Gold Lions together, in my

mind this (the Stella Artois) was the clear winner. This time picking

the grand prix took no more than ten minutes. It is a clear, clear

winner.’

Cannes round-up, p5.