Charity direct mail tops Fundraising Standards Board's complaints list

LONDON - Direct mail is the most complained about charity activity, according to the Fundraising Standards Board's annual review.

Charity direct mail tops Fundraising Standards Board's complaints list

The 515 organisations that submitted returns for 2008 received 26,349 complaints, of which 19,608 related to direct mail campaigns.

Charity telemarketing and door-to-door fundraising have also led to complaints with 2,772 and 1,308 complaints respectively.

Despite negative media coverage of street fundraising, it only generated 379 complaints in 12 months.

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content