Channel 4 replaces RI:SE with Friends and The Salon

LONDON - Channel 4 appears to have given up finding a replacement for its breakfast flop 'RI:SE' and has confirmed it will instead rely on re-runs of reality hairdressing show 'The Salon' and US comedy stalwarts 'Friends' to help recapture the youth audience at breakfast time.

The new breakfast schedule will begin on January 5, when many people return to work after Christmas, aimed squarely at the 16- to 24-year-old market.

Hairdressing daily show 'The Salon' will air at 7am, followed by a dose of 'Friends' and US sitcom 'Everybody Loves Raymond'.

There are reported to have been plans run a live broadcast of 'The Salon' in the morning slot, but after talks with the producer Endemol, it was decided the show in its live format did not suit an early slot.

The move indicates the channel has given up on finding a new breakfast format for the time being, giving new director of television Kevin Lygo a bit of breathing space to decide what to do with the troubled spot.

Weekday breakfast time has long been a difficult issue for the channel, despite the fact that the 16- to 24-year-old audience is the only one not directly served by terrestrial channels.

Five shows 'Noddy', which famously beat 'RI:SE' in the ratings, BBC One has news and current affairs, and ITV has a lighthearted news-based show.

It is thought that Channel 4 is trying to tempt back the audience it won in the days of 'The Big Breakfast', when it was hosted by presenters Chris Evans and Gaby Roslin, and then Johnny Vaughan and Denise van Outen.

The axe finally fell on 'RI:SE' in September after months of speculation and following an unsuccessful attempt to relaunch the ailing show, which has slumped to around 100,000 viewers.

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