Champions League games to be shown online in ITV deal

LONDON - ITV.com has teamed with digital rights company Premium TV, to stream live coverage of the Uefa Champions League over broadband.

will operate as commercial and technical partner, and will stream live broadcasts of all of the matches that are broadcast on ITV1 and ITV2.

Subscribers will also be able to view video highlights, player and manager interviews and goals from other Champions League matches, via Premium TV's Searchable Video Archive.

Users can purchase a 36-hour pass or a season pass to watch the games. The next game available online will be Manchester United v Copenhagen on October 17.

Oliver Slipper, CEO of Premium TV, said: "Premium TV already provides subscription products and streaming for the three major UK football leagues -- the FA Premier League, the Football League and the Scottish Premier League -- so partnering with ITV to provide the network with key football content couldn't be a more natural fit."

Fiona Robertson, head of interactive and online commissioning at ITV, said: "Premium TV has a very impressive track record, not just in term of its proprietary technology, but also from a commercial perspective. The company has a wealth of experience in generating extra revenue from subscription services for sports organisations, and we're confident they can apply that expertise and deliver the same result for ITV."

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