'Celebrity Love Island', at an earlier time of 9.30pm, attracted 4.2m viewers or an 18% audience share, comfortably beating 'Big Brother', which managed 3m, or 15%, in comparison at 10pm.
'Celebrity Love Island' also managed to beat ITV's average audience for the time slot by 600,000 viewers and 0.3 share points. The show ends on Monday, when one couple will receive £100,000 in prize money.
'Celebrity Love Island' beat 'Big Brother' last Thursday for a second night by 400,000 viewers, with an audience of 4m or 20%, as the late-night antics of former Manchester United footballer Lee Sharpe and glamour model Abi Titmuss appeared to change the show's fortunes.
'Celebrity Love Island' kicked off four weeks ago to poor ratings around the 2.5m mark, losing 1m in its debut episode, but in the last week it has picked up to average 3.6m.
Last night, TV presenter Jayne Middlemiss and nightclub owner Fran Cosgrave became the last couple to be voted into the Love Shack.
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