The ‘Every Pack Gets 50p' promotion runs across all mobile networks from mid-July until promotional packs are sold out.
Each can and bottle will carry a unique code. The first of these is redeemed online at a bespoke website, . Subsequent codes are redeemed by returning to the website or via SMS and credit will be added to the consumers account within 48 hours.
The offer can be redeemed against all major network operators on PAYG and contract phones, each consumer can claim credit a maximum of eight times during the promotion.
The promotion will be featured at the end of the latest Dr Pepper TV ad campaign, with a special 10-second tag, and will feature in a high profile outdoor activity. The promotion will also be supported by a peer-to-peer sampling campaign, which will see 16-20 yr old brand fans talking about the promotion within their peer groups online.
Cathryn Sleight, Marketing Director for Coca-Cola Great Britain, said: "We are always looking at innovative ways to engage with our teen consumers. We know mobiles are integral to their lives and we wanted to bring them both value and a point of difference that will fully engage them with the promotion."
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