Coca-Cola launches UK holiday partnership promotion

LONDON - Coca-Cola has tied up with Mills stores to launch a no-purchase necessary competition offering consumers the chance to win UK holidays.

Coca-Cola launches UK holiday partnership promotion

The campaign, which was created by Momentum Manchester, offers the chance to win one of 10 breaks with UK holiday firm Haven Holidays.

To enter the competition entrants need to fill in a form in Mills store or enter there details via a microsite. In addition to the 10 winners, all entrants will receive 50% off the price off a Haven holiday.

The promotion aims to take advantage of figures showing more consumers are taking their holidays in the UK as a result of the recession and falling sterling rates.

Louise Seddon, Coca-Cola Enterprises' Regional Marketing Executive, said of the campaign: "We always aim to be in tune with our consumers' lifestyles and this promotion is totally relevant for
them."

Coca-Cola Great Britain has just launched a promotion targeting the teen market by on Fanta, Dr Pepper and Sprite.

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