The agency, which recently worked on the Old Bond Street Gina store, will refurbish Sloane Street for a re-opening in spring 2007.
Commenting on the appointment of Caulder Moore, the Kurdash brothers, owners of Gina, said: "Caulder Moore successfully brought to life the Gina brand philosophy at our Old Bond Street store by emphasising the craftsmanship, high attention to detail and sense of perfection that are our trademarks with an ultra-glamorous look."
Ian Caulder, creative director at Caulder Moore, said: "For the Sloane Street store we'll be taking the Old Bond Street template and evolving the design by introducing new elements to create a very special look for this important store."
Gina Shoes was established in 1954 by shoemaker Mehmet Kurdash. Today, its footwear and handbags regularly appear in the society and fashion pages of UK glossy magazines.
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