He will be responsible for leading all aspects of Catalina's current European business expansion, and will oversee and coordinate Catalina's teams across Europe.
Prior to joining Catalina, Bernhoerster worked for SC Johnson for 12 years in Germany, London and Japan.
He held the positions of managing director marketing for Europe and president and CEO of Johnson & Co and Johnson Trading Company in Japan.
Bernhoerster recently returned to Germany as group managing director, overseeing activity across countries including Germany, Austria, Switzerland, Poland, Hungary, Slovakia, Scandinavia and the Czech Republic.
Before his time at SC Johnson, Berhoerster worked at Procter & Gamble for 13 years in Germany, Italy and Belgium, where he held positions in strategic planning, sales, marketing and advertising.
Bernhoerster said: "Having worked in the consumer goods/retail sector for most of my career, I have been greatly impressed by Catalina's synergistic work between manufacturers, retailers and consumers worldwide.
"Its market-leading approach and extensive experience in targeted customer communication mean that working for the company is an exciting proposition."